What is Digital Marketing & It’s Different Types for your Business?

Digital marketing is the kind of advertising of any product or service through various online platform or channels like search engines, social media, email and many more. It’s a broad way to promote or advertise your business website or blog throughout digital. There are various types of digital marketing like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Marketing (SMM), Email Marketing, Content Marketing and many more.

• Search Engine Optimization (SEO): This is one of important types in digital marketing to promote your website. It helps to improve your website or blog ranking position on search engines like Google and increase the traffic for long term.
• Search Engine Marketing (SEM): SEM is another strong ways to increase traffic from search engine through advertising like Google PPC or Adwords.

• Social Media Optimization (SMO): SMO is the techniques to optimize your business product or service through social media channels like Facebook, Google Plus, Linkedin, Twitter, Pinterest, Youtube etc. To increase brand awareness and promotion.

• Social Media Marketing (SMM): SMM is the process to generate sales, leads, likes, video views, event promotion through various paid advertising like Facebook, Youtube video ad and more.

• Email Marketing: It’s another beneficial ways to increase your product offer, services, discounts, awareness and more through newsletter.
• Content Marketing: Content marketing is the rich techniques and another important type especially for SEO as unique and healthy content plays a significant role for your business website or blog.

Source: https://en.wikipedia.org/wiki/Digital_marketing

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