What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process or practice to increase number of relevant visitors or traffic to a particular website by obtaining top of the free or organic search results on any search engines (Google, Bing, Yahoo and etc.). There are different types of search in SEO like web, image, video, maps search etc.

seo

Example of Organic Search Result

When search any term, word or any phrase you will see there are various web pages ranked on search Engine based of relevancy other than paid ads.

Google Search Result Example

Factors for SEO:

SEO factors from Search Engine Land that you need to know:

Search Engine Land Periodic Table of SEO Success Factors

Benefits of SEO

  1. Increases online visibility on search engines
  2. Drives traffic to your website
  3. Better ROI (Return on Investment) than Normal Ads
  4. Easy way to get conversion
  5. Build brand awareness through better rankings
  6. Helps to take your business to the next level
  7. The affects of SEO are permanent

For Your reference:

https://en.wikipedia.org/wiki/Search_engine_optimization

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